IG for Therapists

Everyone uses social media these days,

but some therapists are using it really, really well.

Sure, they get lots of clients on the Gram,

but they’re also building their personal brands.

Thousands of people read their Instagram posts.

The media wants to interview them.

Other professionals want to refer them business.

Instagram opens a lot of doors, professionally.

If you'd like to use Instagram to build your reputation,

professional relationships and client roster,

like I have, then you're in the right place!

Beyond helping people every day with my posts, I also love the fact that because of my Instagram presence, I’ve gotten:

How has all this happened?

I’ve consistently invested 1 to 2 hours per week on Instagram.

Now I have almost 50,000 followers (It still doesn’t seem real) and my posts get thousands of likes and sometimes dozens of comments from people that find them helpful.

That’s really my goal:

to help as many people as I can with an honest, high-quality approach to therapy.

Recently, therapists have been asking me how I do what I do on Instagram and while I wish I could take an hour or two to show each one all the nitty gritty details, I wouldn’t have time for patients anymore!

So instead, I’ve laid it all out in this low-cost course.

Here’s what you’ll learn:

Module 1: Licensed to Become a Brand

Some accounts grow like wildfire and some never seem to spark much interest at all. In my experience growing to over 50,000 followers, the ones that do well have a few key ingredients I share in this module.

We’ll cover:

How to define your personal brand
The one thing you really must do if you want to grow a large Instagram following
Branding tips for making your account more memorable
My top tips on avoiding ethical missteps on Instagram

Module 2: Picking Your Brain for Content Ideas

Most therapists I meet are enthusiastic about getting on the platform... until they have to come up with what to post! In this module, I show you how I come up with snackable, shareable content that provokes deep discussions and powerful insights.

We’ll cover:

My daily content creation process, including the tools and methods I use to post *almost* every day
Sample post examples and my thought process behind them
How I’ve changed what I post over time and what types of posts work best for me
My favorite therapists on Instagram, for the purpose of showing various stylistic options you have from which to draw inspiration

Module 3: The Post Process

Whether you post on Instagram every day or you’ve never opened the app in your life, there are things you need to know to make the most out of every post, so the time you spend creating content gives you the most bang for your buck. This module goes over all the nitty gritty details about the Instagram platform that you’d never think to Google.

We’ll cover:

How to create powerful word posts that are optimized for sharing
How to take your selfies up a notch, so you’re stylish but still relatable
How to edit your photos easily to give them a professional quality even if you just snapped them with your smartphone
How to write captions that stop the scroll, so your posts actually get read
How to setup your account with all the bells and whistles you need to play the Instagram game well
How to actually post your content, with all the tips and tricks you need to get the maximum mileage out of each post
How to pick your hashtags, so your account grows and grows

Module 4: Growing an Audience to Impact

Likes, comments, and shares are collectively called “engagement” on Instagram. If you post and you get lots of likes, comments and shares, your account is said to have “great engagement”. You want this because you want to know that your posts are making a difference and resonating with your audience. Brands and other businesses also look for engagement to determine if an account is more or less legitimate. This module teaches you how to build the engagement on your account.

We’ll cover:

How to connect with your audience without feeling sales-y on the platform
How to use the like, comment, and follow features to build your following
The etiquette of engaging on the platform
How to address spam comments
How to open professional doors on the platform by connecting with other influential people in the media or possible referral partners
How to handle requests for therapy via comment/DM and how to help someone who’s outside your state of license